Disney100: Magic Melodies

A Disney100 campaign designed to target Generation Z in the United Kingdom. This project was designed to advertise a hypothetical event titled Disney100: Magic Melodies. During this event, Gen Z to dawn a virtual reality headset and become guided through musical scenes of various Disney movies. While traveling through scenes, the user becomes the character and sings along Karaoke style. The campaign itself comprises of signage in both digital and physical forms.