Joey Karam Brand: Case Study
Background Research
This case study relied on various forms of research. When developing an idea of who Joesph is, an interview was performed with himself and three others close to him. In addition, I was provided a mood board of imagery that was meant to represent his interests and visual preferences. His average day was also discussed and mapped out.
Logo Completion
After many variations were created of the logo, a final choice was made! This allowed the brand design to move forward with the creation of the wordmark and brand colors
Brand Guide
After establishing the final brand and identity, a brand guide was created to ensure future designers would create work that aligned with the Joey Karam brand.
